Problem:
We spend 13+ hours a day on digital devices.* We’re always on, always plugged in, and this overstimulation makes it difficult to unplug and chill. This is especially true for Gen Z and young millennials, who report higher average stress levels than other generations.**
Insight:
While light (such as from screens) can stimulate us, it can also relax our mood, enhance creativity, and help us chill.***
Solution:
We’ll help 21-27 year olds transform stressful moments into relaxing ones using mood-enhancing light with Coors Light–the lightest, chillest of beers.
Sources: *UHC , **APA, ***TCPI
Problem:
We spend 13+ hours a day on digital devices.* We’re always on, always plugged in, and this overstimulation makes it difficult to unplug and chill. This is especially true for Gen Z and young millennials, who report higher average stress levels than other generations.**
Insight:
While light (such as from screens) can stimulate us, it can also relax our mood, enhance creativity, and help us chill.***
Solution:
We’ll help 21-27 year olds transform stressful moments into relaxing ones using mood-enhancing light with Coors Light–the lightest, chillest of beers.
Sources: *UHC , **APA, ***TCPI
Limited edition 6-packs will include a Coors Light-Up projector can—which features mood-enhancing LED lights to instantly chillify any environment. So let those emails pile up, get to that laundry pile later (it’s a lot less daunting in the dark), and kick back with a Coors.
Customize lighting or project stress-relieving scenes (such as Colorado Rockies, clouds, and waterfalls) onto any surface using the companion app.
Limited edition 6-packs will include a Coors Light-Up projector can—which features mood-enhancing LED lights to instantly chillify any environment. So let those emails pile up, get to that laundry pile later (it’s a lot less daunting in the dark), and kick back with a Coors.
Customize lighting or project stress-relieving scenes (such as Colorado Rockies, clouds, and waterfalls) onto any surface using the companion app.
Long day working from home and 5 loads of laundry weighing down the night?
Get some instant chill with coorslight.chill instead—a microsite that projects calm lighting and scenes using AR—so people can unplug, no matter what challenges pop at work, home, or school.
Long day working from home and 5 loads of laundry weighing down the night?
Get some instant chill with coorslight.chill instead—a microsite that projects calm lighting and scenes using AR—so people can unplug, no matter what challenges pop at work, home, or school.
People use lo-fi beats to study, sleep, and relax. The girl in the most popular lo-fi videos has become an icon of chill. And as one of the most popular YouTube channels in the world (typically has around 30k concurrent streams and more at peak times), this would be an ideal opportunity to reach a large audience at any time, day or night.
We’ll make a lo-fi beats YouTube video featuring the lo-fi girl coolin’ with a Coors while enjoying the ambience provided by the Light-Up can—because even the icon
of chill can learn a thing or two from Coors.
People use lo-fi beats to study, sleep, and relax. The girl in the most popular lo-fi videos has become an icon of chill. And as one of the most popular YouTube channels in the world (typically has around 30k concurrent streams and more at peak times), this would be an ideal opportunity to reach a large audience at any time, day or night.
We’ll make a lo-fi beats YouTube video featuring the lo-fi girl coolin’ with a Coors while enjoying the ambience provided by the Light-Up can—because even the icon
of chill can learn a thing or two from Coors.
We’ll immerse people in light in light’s transcendent, relaxing properties with an art installation featuring soothing scenery and dazzling light exhibits.
Users can sip on Coors throughout the installation and will receive the Light Up can at the end of their experience.
Ready to share your shine with the world?
People can use Coors Light AR color filters on TikTok and IG to share how they caught a moment of chill during a hectic day using #switchonthechill.
We’ll reward 25 participants with professionally installed, state-of-the-art lighting in their homes. They’ll also receive a fully-stocked projector mini-fridge to project an even more powerful chill than the cans.
Everyone who participates will receive a digital voucher for a free can of Coors.
AD: Devin Fallen | CW: Charles Theori & Daniel Kang | Centauri Award winner at 2021 Vega Digital Awards |
Honorable Mention in Graphis New Talent Annual 2022
We’ll immerse people in light in light’s transcendent, relaxing properties with an art installation featuring soothing scenery and dazzling light exhibits.
Users can sip on Coors throughout the installation and will receive the Light Up can at the end of their experience.
Ready to share your shine with the world?
People can use Coors Light AR color filters on TikTok and IG to share how they caught a moment of chill during a hectic day using #switchonthechill.
We’ll reward 25 participants with professionally installed, state-of-the-art lighting in their homes. They’ll also receive a fully-stocked projector mini-fridge to project an even more powerful chill than the cans.
Everyone who participates will receive a digital voucher for a free can of Coors.
AD: Devin Fallen | CW: Charles Theori &
Daniel Kang | Centauri Award winner at
2021 Vega Digital Awards | Honorable Mention in Graphis New Talent Annual 2022