Email Guidelines

With guidance from the creative director, I reviewed Visible’s existing brand materials and took cues from that
to create grid, spacing, typography, and body component guidelines for CRM emails, which were sent to 100+ million existing and potential customers.

With guidance from the creative director, I reviewed Visible’s existing brand materials and took cues from that to create grid, spacing, typography, and body component guidelines for CRM emails, which were sent to 100+ million existing and potential customers.

Emails

Here are a few examples of mobile and desktop layouts where we applied these guidelines.