We live in a digital world where we spend 13+ hours a day looking at screens.* We’re constantly being bombarded by “humbled and honored” posts on LinkedIn, reflexively swiping for love on dating apps, and addictively checking our overloaded work inboxes.

We’re always on, we’re always plugged in, and our brains literally light up when our screens do. But this overstimulation takes a toll on our physical and mental well-being, making it difficult to unplug and chill. This is especially true for Gen Z and young millennials, who report higher average stress levels than other generations.**

INSIGHT

Research shows that while light can stimulate us even when we don’t want it to (we’ve all fallen victim to endless Instagram scrolls before bed), it also has the power to relax our mood, enhance our creativity, and bring us peace.*** In other words, the right lighting can help us chill.

Sources: *UHC , **APA, ***TCPI

We live in a digital world where we spend 13+ hours a day looking at screens.* We’re constantly being bombarded by “humbled and honored” posts on LinkedIn, reflexively swiping for love on dating apps, and addictively checking our overloaded work inboxes.

We’re always on, we’re always plugged in, and our brains literally light up when our screens do. But this overstimulation takes a toll on our physical and mental well-being, making it difficult to unplug and chill. This is especially true for Gen Z and young millennials, who report higher average stress levels than other generations.**

INSIGHT

Research shows that while light can stimulate us even when we don’t want it to (we’ve all fallen victim to endless Instagram scrolls before bed), it also has the power to relax our mood, enhance our creativity, and bring us peace.*** In other words, the right lighting can help us chill.

Sources: *UHC , **APA, ***TCPI

We’ll help 21-27 year olds transform stressful moments into relaxing ones using
mood-enhancing light with Coors Light—the lightest, chillest of beers.

We’ll help 21-27 year olds transform stressful moments into relaxing ones using
mood-enhancing light with Coors Light—the lightest, chillest of beers.

Limited edition 6-packs will include a Coors Light-Up projector can—which features mood-enhancing LED lights to instantly chillify any environment. So let those emails pile up, get to that laundry pile later (it’s a lot less daunting in the dark), and kick back with a Coors.

Customize lighting or project stress-relieving scenes (such as Colorado Rockies, clouds, and waterfalls) onto any surface using the companion app.

Limited edition 6-packs will include a Coors Light-Up projector can—which features mood-enhancing LED lights to instantly chillify any environment. So let those emails pile up, get to that laundry pile later (it’s a lot less daunting in the dark), and kick back with a Coors.

Customize lighting or project stress-relieving scenes (such as Colorado Rockies, clouds, and waterfalls) onto any surface using the companion app.

Long day working from home and 5 loads of laundry weighing down the night?

Get some instant chill with coorslight.chill instead—a microsite that projects calm lighting and scenes using AR—so people can unplug, no matter what challenges pop at work, home, or school.

Long day working from home and 5 loads of laundry weighing down the night?

Get some instant chill with coorslight.chill instead—a microsite that projects calm lighting and scenes using AR—so people can unplug, no matter what challenges pop at work, home, or school.

People use lo-fi beats to study, sleep, and relax. The girl in most popular lo-fi videos has become an icon of chill.

We’ll make a lo-fi beats YouTube video featuring the lo-fi girl coolin’ with a Coors while enjoying the ambience provided by the Light-Up can—because even the icon
of chill can learn a thing or two from Coors.

People use lo-fi beats to study, sleep, and relax. The girl in most popular lo-fi videos has become an icon of chill.

We’ll make a lo-fi beats YouTube video featuring the lo-fi girl coolin’ with a Coors while enjoying the ambience provided by the Light-Up can—because even the icon
of chill can learn a thing or two from Coors.

That email could be answered tomorrow, that paper can wait, and we could all enjoy a laugh, smile, or just each other’s (socially distanced) company right now.

We’ll help people unplug and enjoy a stress-free moment with a light show projected into the night sky throughout major cities.

So sit back and enjoy the (light) show.

Ready to share your shine with the world?

People can use Coors Light AR color filters on TikTok and IG to share how they caught a moment of chill during a hectic day using #LightUpYourWorld.

We’ll reward 25 participants with professionally installed, state-of-the-art lighting in their homes. They’ll also receive a fully-stocked projector mini-fridge to project an even more powerful chill than the cans.

Everyone who participates will come out chiller than they came in with a digital voucher for a free can of Coors.

AD: Devin Fallen | CW: Charles Theori & Daniel Kang

That email could be answered tomorrow, that paper can wait, and we could all enjoy a laugh, smile, or just each other’s (socially distanced) company right now.

We’ll help people unplug and enjoy a stress-free moment with a light show projected into the night sky throughout major cities.

So sit back and enjoy the (light) show.

Ready to share your shine with the world?

People can use Coors Light AR color filters on TikTok and IG to share how they caught a moment of chill during a hectic day using #LightUpYourWorld.

We’ll reward 25 participants with professionally installed, state-of-the-art lighting in their homes. They’ll also receive a fully-stocked projector mini-fridge to project an even more powerful chill than the cans.

Everyone who participates will come out chiller than they came in with a digital voucher for a free can of Coors.

AD: Devin Fallen | CW: Charles Theori &
Daniel Kang