Zara caters to fashion-forward millennials. 

This can be intimidating to those who don’t fit
that description.

Zara caters to fashion-forward millennials. 

This can be intimidating to those who don’t fit that description.

Also…being an adult doesn’t mean you have to always act like one

We’re going to use Wreck It Ralph’s broad audience and sense of fun to make Zara more accessible. Introducing the #WreckItZara fashion line.

Build your own avatar using items from the #WreckItZara collection.

Once your avatar is ready, step right up and play Jumbo Sugar Rush. Your avatar will play in a race seen by everyone in Times Square.

When you’re done racing, you can purchase your avatar’s clothing and the full #WreckItZara collection at the base of the jumbo console. Select a character-inspired outfit or create your own, grab it and go.

Build your own avatar using items from the #WreckItZara collection.

Once your avatar is ready, step right up and play Jumbo Sugar Rush. Your avatar will play in a race seen by everyone in Times Square.

When you’re done racing, you can purchase your avatar’s clothing and the full #WreckItZara collection at the base of the jumbo console. Select a character-inspired outfit or create your own, grab it and go.

Get Disney-fied on Instagram Stories, and tap to change your Wreck It Zara outfit elements.

Get Disney-fied on Instagram Stories, and tap to change your Wreck It Zara
outfit elements.

Share side-by-side photos of your outfit and the character that inspired it on social with #WreckItZara.

Share side-by-side photos of your outfit and the character that inspired it on social with #WreckItZara.

CW: Lauren Weiss | AD: Devin Fallen