This was the 10th anniversary of Gerber’s annual Photo Search contest, in which parents all over the US submit photos of their little ones in hopes that they become the next Gerber Spokesbaby.

Our task was to design the Photo Search landing page, homepage hero, and several other touchpoints for this year’s competition. Altogether, it was a huge success, as 70,000 entries were submitted during the month long entry period.

This was the 10th anniversary of Gerber’s annual Photo Search contest, in which parents all over the US submit photos of their little ones in hopes that they become the next Gerber Spokesbaby.

Our task was to design the Photo Search landing page, homepage hero, and several other touchpoints for this year’s competition. Altogether, it was a huge success, as 70,000 entries were submitted during the month long entry period.

An email blast was created to build hype for the upcoming competition. 

An email blast was created to build hype for the upcoming competition.

This is where applicants would submit their photos/videos of their little superstars.

This is where applicants would submit their photos/videos of their little superstars.

AD: Devin Fallen | CW: Gillian Goodman | CW: Reid Masimore | ACD: Brittany Perez

AD: Devin Fallen | CW: Gillian Goodman |
CW: Reid Masimore | ACD: Brittany Perez